Panda Eats Cake
Branding & Marketing
Consultant
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A Bit About Me
Creative & resourceful all-round freelance consultant
Experienced Brand & Marketing Manager with a history of working in the F&B industry for small businesses and global brands. Professionally skilled in Dutch, English and French and understanding knowledge of Spanish.
I'm a very hands-on (sometimes maybe a bit too much - I love to get my hands dirty) and proactive professional with a Master degree in History and a passion for traveling, food and sports.
Currently dividing my time between Belgium and Saigon.
Where can I help?
Offering a global branding experience that is extremely divers, which results in a wide scope of services. I can help on several fields of expertise, but always with a creative angle and that to any-sized organisation. I strongly believe that every business - whatever its size - should have a clearly established DNA and brand guidelines - defining the essence of the brand. This will speed up and streamline future processes in an efficient way. In other words, it will save you a lot of headache.
But there are a lot more projects where I can assist thru project management or act as a liaison between designers - photographers - agencies and much more.
Brand DNA
Defining who you are, what you believe in and how you behave is the basis of your operation. Knowing the brand equity and making sure you define what your strengths are and knowing what sets you apart.
Brand Book
Writing out the brand guidelines in detail for every part of the business (logo, fonts, tone of voice, interior, etc.). The execution can either be on an online platform or offline, as a tangible document.
Pitch Book
Looking at new business ventures or need assistance with a tender? Experienced in the creation of a deck, book or other creative representation of your brand to help sell your business.
Gatekeeping
Ensuring that pre-defined brand guidelines are respected but also implemented across the business and in every franchise (if applicable): tone of voice, interior, collateral, photography, social media, etc.
New Location Opening
Social Media
Retail Packaging
Toolkits
My two cents
"Opportunity dances with those who are already on the dance floor."
