Hi, I'm Silke

Growing up in a true sport family and environment, I have always been around a decent amount of competition. "Be smarter, do better, be honest and be a rebel",  something my father would always say. Guess I took that with me while growing up and later in my professional career. 

I had a brief encounter with HR upon starting my career. Not much later I tumbled by accident into F&B and the hospitality business. A love story began. At Le Pain Quotidien Belgium I started when the business was experiencing a strong growth process. Growing together with the business, I handled all sorts of tasks - but always with a creative angle. After 4 years with the team I felt like my time was up and I yearned for a broader experience, especially in types of people management and in the digital field.  

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Two years at Lunch Garden followed where I was the Digital Marketing Manager. I was immersed in the wonders of CRM, paid media, agency liaising, community management, strategic planning and GDPR. After a certain time I felt like I wasn't ready with Le Pain Quotidien. With a backpack full of new experiences I went back to my first love - the organic croissants from LPQ.

 

When I got back to Le Pain Quotidien, I joined the global Head Quarters in Brussels. No more small team, but a big global player. Dynamics changed and I loved it, this was what I always wanted to do. First 2 years I handled the Belgian and French market as the Marketing Manager. As the team grew, so did my responsibilities - I handled the creative team and was responsible for the global campaign. Not much later the tasks for marketing and branding got split up and I became (and still am today) the Global Brand Manager.  

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On a private level, my husband got the opportunity to move to Vietnam for his client, and after careful consideration and discussion with Le Pain Quotidien, I started my own company (the panda remember?). This would offer me more flexibility and would also create the opportunity to broaden my experiences with new clients.